I'd rather be outside

What’s more important than spending time outside? Spending time outside with friends. This collaboration between Weekend Project + OTSDR is all about that.

Photography: Jim Marsden | Creative Direction: Jeffrey Bowman 

‍Weekend Project x OTSDR
‍There’s one fundamental connection between Weekend Project and OTSDR: The pursuit of spending time outside whenever you can, with friends, with a beer, walking and talking. 

We approached this collaboration with that shared view of spending time outside and a simple intention: creating something together that reflects our shared ethos.

Weekend Project is a craft brewery with a difference, they promote time outside, creating beers primarily inspired by the great outdoors, from the Pennines surrounding their north west home, to weekends away in the Lake District. 

Will France – commercial and brand director of Weekend Project and all round legend in the space – and OTSDR set about creating a collaboration that captures this spirit. We named the beer ‘I’d rather be outside’ – the 1st year birthday beer for Weekend Project – for one simple reason… because we’d rather be outside. 

Will helped design the beer with his team and I created the graphics for the label and products, based on two hands coming together to create a mountain, a simple icon that promotes shared time in outdoor spaces. The can artwork expands on the central icon, and explores a scene made up of trippy nature vibes. We then rolled this out over tees and caps and then set about hiking up a hill together to walk and talk and try a beer or two. 

Collaborations are always about two sides coming together to create something new, something that allows two brands to participate in a conversation that elevates their core message. 

‘I’d rather be outside’ is a celebration of time well spent outdoors.

Beer available at weekendproject.co.uk (from 28.07.25)

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Photography

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Photography: Jim Marsden | Creative Direction: Jeffrey Bowman 

‍Weekend Project x OTSDR
‍There’s one fundamental connection between Weekend Project and OTSDR: The pursuit of spending time outside whenever you can, with friends, with a beer, walking and talking. 

We approached this collaboration with that shared view of spending time outside and a simple intention: creating something together that reflects our shared ethos.

Weekend Project is a craft brewery with a difference, they promote time outside, creating beers primarily inspired by the great outdoors, from the Pennines surrounding their north west home, to weekends away in the Lake District. 

Will France – commercial and brand director of Weekend Project and all round legend in the space – and OTSDR set about creating a collaboration that captures this spirit. We named the beer ‘I’d rather be outside’ – the 1st year birthday beer for Weekend Project – for one simple reason… because we’d rather be outside. 

Will helped design the beer with his team and I created the graphics for the label and products, based on two hands coming together to create a mountain, a simple icon that promotes shared time in outdoor spaces. The can artwork expands on the central icon, and explores a scene made up of trippy nature vibes. We then rolled this out over tees and caps and then set about hiking up a hill together to walk and talk and try a beer or two. 

Collaborations are always about two sides coming together to create something new, something that allows two brands to participate in a conversation that elevates their core message. 

‘I’d rather be outside’ is a celebration of time well spent outdoors.

Beer available at weekendproject.co.uk (from 28.07.25)

‍